October 23͕ 202ϱ Agenda & Meeting Materials

October 23͕ 202ϱ
Agenda & Meeting Materials

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Agenda

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DUVAL COUNTY TOURIST DEVELOPMENT COUNCIL M EETING AGENDA
Thursday, October 23, 2025, 10:00 a.m.
City Hall - Lynwood Roberts Room
TDC Members: City Council President Kevin Carrico (Chair), City Council Vice President Nick Howland (Vice Chair), City
Council Member Randy White, Jitan Kuverji, Dennis Chan, Dennis Thompson, Mark VanLoh, Michael Jenkins, Shawn
LaNoble
TDC Staff: Carol Brock (Executive Director), Brett Nolan (Administrator), Phillip Peterson (Auditor), and Jim McCain
(Office of General Counsel)
I. 	Welcome and Call to Order 	Chair Carrico
II. 	Public Comments Including Action Items 	Chair Carrico
III. 	Approval of Minutes* 	Chair Carrico
• 	September 4, 2025 – TDC Regular Board Meeting
IV. 	TDC Grants 	Chair Carrico/Carol Brock
• 	2025 Jacksonville Basketball Classic* 	Jim Drew
• 	2026 Tropical Ice Challenge Volleyball Tournament* 	Lisa Davis
• 	2026 DONNA Marathon Weekend* 	Amanda Napolitano
• 	2026 FHSAA Girls and Boys Basketball* 	Nick Morrow
• 	2026 Michelob ULTRA PBR* 	Justin Parks
• 	2026 Live Like Lou College Baseball Classic* 	Cutter Sippel
• 	2026 Gate River Run* 	Doug Alred
• 	2026 AAU Hockey Championship* 	Mike Walley
• 	2026 Golden Hour Invitational Track & Field* 	Hassaan Stamps
• 	2026 East Coast Relays* 	Doug Loftus
• 	2026 FHSAA State Championship Track & Field* 	Nick Morrow
• 	2026 AAU Track & Field Championship* 	Ervin Lewis
V. 	Visit Jacksonville 	Michael Corrigan
• 	Sports Tourism Budget Reallocation*
• 	Visit Jacksonville “Happenings”
VI. 	Financial Report 	Phillip Peterson
VII. 	Short-Term Rental Tourist Development Tax Update 	Chair Carrico
VIII. 	Tourism Strategic Plan Update* 	Chair Carrico/Dennis Thompson
IX. 	New Business 	Chair Carrico
X. 	Closing Comments and Adjournment 	Chair Carrico
* Denotes motion needed
Informational Material Included in Meeting Packet:
• 	TDC Tourism Strategic Plan Subcommittee Meeting Minutes – October 8, 2025
• 	2016 – 2025 Monthly Trends (Occupancy, ADR, TDC Revenue Data)
• 	Florida’s First Coast of Golf Monthly Update
Next Meeting: Thursday, December 11, 2025, 10:00 a.m., City Hall – Lynwood Roberts Room

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Meeting Minutes

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DUVAL COUNTY TOURIST DEVELOPMENT COUNCIL M EETING M INUTES
Thursday, September 4, 2025, 10:00 a.m.
City Hall - Lynwood Roberts Room
TDC Members: City Council President Carrico (Chair), City Council Vice President Howland (Vice Chair), City Council
Member Randy White, Jitan Kuverji, Dennis Chan, Dennis Thompson, Mark VanLoh, Michael Jenkins (arrival 10:10 a.m.),
Shawn LaNoble
TDC Staff: Carol Brock (Executive Director), Brett Nolan (Administrator), Phillip Peterson (Auditor), and Jim McCain (Office
of General Counsel)
I. 	Welcome and Call to Order 	Chair Carrico
The Chair called the meeting at 10:00 a.m. and attendees introduced themselves for the record.
II. 	Public Comments Including Action Items 	Chair Carrico
The Chair allotted two minutes to speak for any individual wishing to participate in public comment.
Public Comments: None
III. 	Approval of Minutes 	Chair Carrico
The minutes of the June 5, 2025 Regular TDC meeting were approved unanimously as distributed.
The minutes of the June 16, 2025 Special TDC and Visit Jacksonville board meeting were approved unanimously
as distributed.
IV. 	TDC Grant 	Chair Carrico/Carol Brock
The Chair asked Ms. Brock to give an overview of the grant request.
2025 Beaches Oktoberfest 	Niko Costas/Josué Cruz
Ms. Brock introduced Niko Costas, President of Beaches 	Oktoberfest, 	Inc., 	and 	gave 	a 	summary 	of 	the
application. Ms. Brock explained that this request was an exception to the typical October and June application
processes, granted previously by Chair White due to a change in management at the applicant organization. Ms.
Brock highlighted that Mr. Costas’s team, Real Time Entertainment, involved with the Florida FinFest, is now
managing the event. To continue, it was noted that the grant score was low due to factors including the applicant's
event falling within a low needs period, that the organization for this event had requested funding three times
previously, and it produces low estimated sales revenue. Ms. Brock also explained the tight timeframe for securing
funding due to the later-than-usual TDC meeting means the procurement window for encumbering funds has closed.
As such, this will be funded, if approved by TDC, with the Contingency account. The application was then presented
for consideration.
Mr. Costas expressed his gratitude for the opportunity and highlighted their experience in organizing successful
events like Florida FinFest. Their strategy emphasizes long-term investment for consistent quality, data-driven
marketing targeting tourists in the Southeast. He wished to elevate Beaches Oktoberfest to a nationally recognized
cultural event, attracting larger national partners and boosting the overall North Florida festival ecosystem. Mr.
Costas concluded by expressing confidence that with continued support from the TDC, the 10th annual event would
be the best yet.
Motion: (Howland / White 2 nd ): Approve Beaches Oktoberfest, Inc. to receive a special event grant for $50,000
for the 2025 Beaches Oktoberfest to be funded using the FY 2024 -2025 TDC Contingency account. – approved
unanimously.
V. 	Tourism Strategic Plan Update 	Chair Carrico
Council President then referred to a previous presentation on June 16 th from the Downs & St. Germain group. He
shared that he planned to chair a subcommittee to look at the recommendations from the Tourism Strategic Plan
and propose a plan for the TDC to adopt at a later TDC meeting.
A subcommittee will be formed to make recommendations to the larger body regarding future planning for Tourism
in Jacksonville. Mr. Jenkins and Mr. Thompson will be part of this subcommittee, which will be open to input from
others. The subcommittee's task will involve detailed work, and scheduling will be announced later.
VI. 	Jacksonville Sports Foundation Presentation 	Sam Vance

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Chair Carrico introduced Sam Vance, from the Jacksonville Sports Foundation (JSF), to give a presentation. Ms.
Vance detailed that the Jacksonville Sports Foundation, formed in partnership with the TDC and Visit Jacksonville
in 2024, aims to establish Jacksonville as a premier sports destination. She highlighted their focus on activating
Northeast Florida with high-impact sporting events to drive economic transformation. The presentation also
explored how Jacksonville can become a national destination. Ms. Vance reported on the accomplishments of the
JSF during its 10-month tenure. JSF raised $225,000 and through its efforts in sporting events, Jacksonville
experienced a $4.9 million tourism impact with over 19,000 visitors and 9,000 room nights. This work is possible
due to corporate sports teams and other partners. Secured events include AAU Championships, NCAA men's and
women's basketball invitational, and ASUN men's and women's basketball. The JSF aims to continue growing,
making Jacksonville "Florida's championship city," emphasizing the tagline: Jacksonville is the place where athletes
want to play and fans want to be.
Mr. Howland thanked Ms. Vance for her work and questioned her about the possibility of bringing March Madness
back to Jacksonville. The discussion highlighted that increased funding is crucial, requiring community support,
corporate sponsorships, and volunteer efforts. The timeline for achieving this goal is several years out, depending
on successful bidding and securing necessary resources.
VII. 	Sports Tourism Initiative Contract Renewal 	Chair Carrico
Ms. Brock discussed the renewal of the Sports Tourism Initiative contract and explained it required a motion to
amend the contract to extend.
Motion: (White / Howland 2nd ): Approve the final renewal option to extend the Sports Tourism Initiative Services
Agreement with Visit Jacksonville for one year to expire on September 30, 2026. – approved unanimously.
VIII. 	Visit Jacksonville 	Michael Corrigan
The Chair introduced Michael Corrigan, CEO of Visit Jacksonville, to provide his organization’s report to the board.
FY 24-25 Budget Reallocation
Mr. Corrigan discussed a budgetary reallocation request, a common occurrence near the fiscal year's end. The
request involves two parts: Firstly, a reallocation from salary, wages, and benefits in marketing to fund visitor
magazine placement ($80,000) and increased cover ad placement ($25,000). More specifically detailed in the
agenda packet, Mr. Corrigan explained this leverages existing resources for increased marketing reach. Secondly,
a reduction in the travel, meals, and entertainment budget for out-of-county convention sales was requested.
Motion: (Howland / White 2 nd ): Approve the Visit Jacksonville FY 24-25 budget reallocation request as presented.
– approved unanimously.
FY 25-26 Annual Plan
Mr. Corrigan explained the Visit Jacksonville Annual Tourism Services Plan and gave a high-level overview of the
deliverable components: amplifying brand marketing, upgrading visitor experiences, elevating meetings, and
community outreach and engagement. The proposal highlights a focus on neighborhood identity and how it can
boost tourism.
Motion: (Howland / White 2nd ): Approve the Visit Jacksonville Fiscal Year 25-26 Annual Tourism Services Plan as
presented. – approved unanimously.
FY 25-26 Media Plan
Mr. Corrigan gave a high-level overview of the Visit Jacksonville Annual Media and Advertising Plan with that
approved additional funding. This plan was created with the assistance of Wingard Media, who is the agency that
Visit Jacksonville contracts for marketing.
Motion: (Howland / White 2nd ): Approve the Visit Jacksonville Fiscal Year 25-26 Media and Advertising Plan as
presented. – approved unanimously.
FY 25-26 Travel Plan
Mr. Corrigan gave a high-level overview of the Visit Jacksonville Annual Travel Plan.
Motion (Howland / White 2nd ): Approve the Visit Jacksonville Fiscal Year 25-26 Annual Travel Plan as presented.
– approved unanimously.
FY 25-26 Revised Budget to Reflect Marketing Updates
Mr. Corrigan reviewed the revised FY 25-26 budget that reflected the marketing updates which were added after
the initial budget approval at the previous TDC meeting.

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Motion (Howland / White 2nd ): Approve the revised Visit Jacksonville FY 24-25 Annual Budget as presented. –
approved unanimously
FY 24-25 3rd Quarter Report + Upcoming Highlights
Mr. Corrigan provided the FY 24-25 3rd Quarter Report and gave highlights of their work. More details are included
in the agenda packet.
IX. 	FY 25-26 Revised TDC Budget 	Chair Carrico
The Chair had Ms. Brock inform the board of some minor adjustments that have been made to the TDC Fiscal Year
25-26 Budget since its approval at the June 2024 TDC Meeting. The Mayor’s Office and the Finance Committee
Budget Hearing detailed small alterations such as a 3% salary increase for the TDC Executive Director and
Administrator positions. Additionally, the City Council will approve the $500,000 from the TDC Fund Balance to the
TDC Development Account for the Stacked Stars sculpture for the Museum of Contemporary Art. This budget will
go before the City Council for final approval at the end of September.
Motion (Howland / White 2 nd ): Approve the revised TDC Fiscal Year 25-26 budget as presented. – approved
unanimously.
X. 	Financial Report 	Phillip Peterson
Assistant Council Auditor Phillip Peterson gave the financial report. TDC tax revenues for the 12 months ending
July 2025 were $10,803,053.19, a 3.30% increase over the 12 months ending July 2024. Revenue from the start of
FY 24-25 to date, ending in July 2025, was $9,134,891.43, up 4.57% compared to the start of FY 23-24 to date,
ending in July 2024. Revenue for July 2025 was $906,640.50, up 11.41% from the same month in 2024. Actual
collections for the fiscal year to date exceeded the average monthly budgeted amount by $336,809.44.
Mr. Peterson reviewed the budgetary balances as of July 31, 2025 remaining in the TDC’s contractual and operating
accounts, they are: Destination Services - $0; Marketing - $0; Convention/Group Sales - $0; Convention Grants,
Sponsorships, and Promotions - $818,732.80; Planning and Research - $0; Event Grants - $33,000; Development
Account - $2,121,075.63; Contingency Account - $1,006,060.00; Equestrian Center Promotion - $6,738.05;
Remaining to be Spent in Accordance with the TDC Plan – TDC Operations - $219,544; TDC Administration -
$81,294.57; and the Special Revenue Fund - $32,767.50.
Mr. Peterson shared the $500,000 budget move for the Stacked Stars sculpture will be reflected in the October
financials.
XI. 	Short-Term Rental Tourist Development Tax 	Carla Miller
Chair Carrico introduced Carla Miller, with the Mayor’s Office, who has been assigned to Short-Term Rental Tourist
Development Tax research imitative. Working with Mr. Weinstein, she has been researching this subject and
provided an update.
Ms. Miller reported on her initial findings. She examined past, present, and future aspects of the problem, including
an analysis of whether property owners were paying correctly and the significant number of unregistered short-term
rentals. The discussion referenced a previous City Council committee and resulting legislation that faced several
challenges due to complex zoning issues. The lack of a comprehensive assessment of the total number of operating
short-term rentals was highlighted.
Three options were presented:
Option One: maintaining the status quo (piecemeal efforts, letters, occasional legal action), gradually
adding dedicated staff over the next couple of years, or a more immediate, significant investment in staff
and resources. The potential return on investment with this option was roughly estimated at the current
$2.2 million potentially increasing to $2.3 million with some action.
Option Two: focused on building the necessary infrastructure and software to effectively target the issue.
Granicus, a company with existing city contracts, was mentioned as a potential partner, having provided
valuable data on illegal rentals. Their presentation highlighted their infrastructure and software capabilities.
The estimated cost for software alone (Granicus) is $80,000-$100,000 annually, with a total investment
potentially reaching $400,000 or more to build the necessary infrastructure.

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Option Three: contracting directly with Airbnb, Vrbo, and Booking.com to receive funds directly, but this
lacks detailed property information and cross-referencing with Tax Collector records. While this method
generates revenue, its lack of transparency is a significant drawback.
The initial exploration revealed numerous unanswered questions regarding the feasibility of different approaches.
These included the specifics of contracting with vacation rental agencies, property identification methods, available
software vendors, and potential legal and zoning implications. A list of approximately 15-30 questions is anticipated,
requiring further investigation before making a decision.
Ms. Miller emphasized the importance of making a well-informed decision to avoid future regrets and backtracking.
A proposal was made to conduct thorough research, estimated to take two to three months and cost possibly
$35,000 for a hired position, to gather data and answer these questions. This research would inform a final decision,
potentially involving a meeting with the Council President, Tax Collector’s Office, and Mr. Corrigan, by the end of
the year.
The discussion moved into the approval process for research funds, specifically whether board approval is needed
for expenditures from the within the existing research budget. Ms. Brock noted that $100,000 is available for
planning and research starting October 1 st. Discussion included exploring the possibility of using existing TDC funds
to initiate the research immediately, potentially supplemented by seeking additional funding from the executive
branch.
Mr. Howland suggested that the City Council could have the Northeast Florida Regional Council assist in this
research or the City’s Legislative Research Department. After additional deliberation, it was determined that funding
may be required to continue research depending on the option(s) chosen.
Motion (Howland / White 2nd ): Approve a maximum budget of $35,000 from the FY 25-26 Planning and Research
account for research purposes to address the issue, with the Chair having final decision-making authority.
Aye: Carrico, White, Kuverji, Chan, Thompson, VanLoh, Jenkins, LaNoble (8)
Nay: Howland (1)
Motion Carries
XII. 	New Business 	Chair Carrico
Mr. Corrigan announced the day as “904 Day” and invited members to attend an event downtown to recognize
Duval County at the Museum of Contemporary Art.
Ms. Brock shared with the board that a record number of TDC grant applications were expected for the October
TDC Board Meeting. It was announced for October 23, 2025 in the Lynwood Roberts Room at 10:00 a.m. in City
Hall.
XIII. 	Closing Comments and Adjournment 	Chair Carrico
Seeing no additional business, the Chair adjourned the meeting at 11:14 a.m.
Meeting Minutes respectfully submitted by Brett Nolan, TDC Administrator

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TDC Grants

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Grant Considerations for TDC Meeting
Thursday, October 23, 2025
Individual grant request summary sheets are attached to this document.
* Estimates based on Destinations International Event Impact Calculator prepared with assistance from Visit Jacksonville
Event Grants
Event Grant
Category
Hotel
Rooms Tourists Maximum
Grant Award
Estimated
Bed Tax*
Estimated
Sales Tax*
2025 Jacksonville
Classic Basketball B. 	700 	3001 – 4000 	$40,000 	$7,242 	$4,634
2026 Tropical Ice
Challenge Volleyball
Tournament
E. 	1300 	6001 – 7000 	$70,000 	$43,904 	$43,099
2026 DONNA
Marathon Weekend E. 	1300 	6001 – 7000 	$70,000 	$43,641 	$36,186
2026 FHSAA Girls and
Boys Basketball
Championship
F. 	1500 	7001 - 8000 	$80,000 	$18,882 	$16,478
2026 Michelob ULTRA
PBR C. 	900 	4001 - 5000 	$50,000 	$25,427 	$42,697
2026 Live Like Lou
College Baseball
Classic
C. 	900 	4001 - 5000 	$50,000 	$15,476 	$11,535
2026 Gate River Run 	C. 	900 	4001 - 5000 	$50,000 	$ 19,137 	$22,587
2026 AAU Collegiate
Hockey Championship F. 	1500 	7001 - 8000 	$80,000 	$23,830 	$17,813
2026 Golden Hour
Invitational Track &
Field
A. 	500 	2000 - 3000 	$30,000 	$5,567 	$6,187
2026 East Coast
Relays C. 	900 	4001 - 5000 	$50,000 	$7,714 	$6,106
2026 FHSAA
Championship Track
& Field
D. 	1100 	5001 - 6000 	$60,000 	$9,282 	$11,639
2026 AAU Track &
Field Championship F. 	1500 	7001 - 8000 	$80,000 	$23,031 	$23,549
Total: 	12,500 	~65,000 	$710,000 	$243,133 	$242,510

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Grant Request Summary
Representative: 	Jim Drew, RBG Events, LLC
Event: 	2025 Jacksonville Classic College Basketball Tournament
Date of Event: 	November 23 – 25, 2025
Location: 	Edward Waters University; 1658 Kings Rd, Jacksonville, FL 32209
Event Overview: 	The 2025 Jacksonville Classic is a preseason college basketball
tournament featuring a minimum of eight Division 1 teams from
various conferences. Attracting university fan bases, alumni, and a
national 	audience, 	the 	tournament 	showcases 	high-level
competition while promoting Jacksonville as a thriving sports
market 	and 	vacation 	destination. 	Participating 	teams 	include
Georgia Southern, William & Mary, Youngstown State, and others,
drawing tourists from across the country to experience Northeast
Florida's attractions. Organizers plan to expand the number of
participating teams and continue holding the classic in Jacksonville
for years to come.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	2021 - $25,000; Estimated 3200 tourists and 500 hotel stays
Tourism Impact: 	Bed Tax (Direct): $7,242 	Sales Tax (Direct): $4,634
Based on Destinations International Event Impact Calculator
Application Score: 	67 points out of 100 points
Suggested Action*: 	Approve RBG Events, LLC to receive a special event grant for
$40,000 from the Tourist Development Council FY 25-26 Event
Grants 	account 	for 	the 	2025 	Jacksonville 	Classic 	College
Basketball Tournament.
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

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Grant Request Summary
Representative: 	Lisa Davis, Jacksonville Juniors Volleyball Association
Event: 	2026 Tropical Ice Challenge Volleyball Tournament
Date of Event: 	January 10 – 11, 16, 17 – 19, 24 – 25, 2026
Location: 	JJVA Training Facility, 8457 Western Way, Jacksonville, FL 32256
Event Overview: 	The 2025 Tropical Ice Challenge Volleyball Tournament is a premier
volleyball tournament series spanning three weekends. This event
hosts 300 teams from across the United States to showcase their
skills and compete at the highest level. This event also consists of
a college showcase, a night when college coaches and scouts from
all over the country gather to spot the next volleyball stars among
the players. JJVA provides financial assistance to athletes unable
to pay participation fees.
Grant Category:
Funding to Support: 	Advertising and Promotion, Venue and Equipment Rental; Event
Production; Talent Acquisition
Past TDC Support: 	2025 - $70,000
Tourism Impact: 	Bed Tax (Direct): $43,904 	Sales Tax (Direct): $43,099
Based on Destinations International Event Impact Calculator
Application Score: 	78 out of 100 points
Suggested Action*: 	Approve Jacksonville Juniors Volleyball Association to receive a
special event grant for $70,000 from the Tourist Development
Council FY 25-26 Event Grants account for the 2026 Tropical Ice
Challenge Volleyball Tournament
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

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Grant Request Summary
Representative: 	Amanda Napolitano, The DONNA Foundation, Inc.
Event: 	2026 DONNA Marathon Weekend
Date of Event: 	January 30 – February 1, 2026
Location: 	SeaWalk Pavilion/Latham Plaza, Jacksonville Beach and
Hilton Jacksonville at Mayo Clinic
Event Overview: 	The DONNA Marathon Weekend 2026 is a three-day event with
races that include a 5K, DONNA Dash, half marathon, marathon,
and an ultramarathon, along with a health and wellness expo, that
will fill the City of Jacksonville and the Beaches of Northeast Florida
with thousands of runners from all 50 states and many countries.
This year’s marketing theme, Destination: Love is a celebration of
love that moves people—steady, fierce, and unshakeable. This
event celebrates the progress and resilience required to reach a
world without breast cancer and is the only marathon in the country
with funds solely dedicated to end breast cancer.
Grant Category:
` 	Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	2024 	$50,000
2025 	$70,000
Tourism Impact: 	Bed Tax (Direct): $43,641 	Sales Tax (Direct): $36,186
Based on Destinations International Event Impact Calculator
Application Score: 	80 points out of 100 points
Suggested Action*: 	Approve The DONNA Foundation, Inc. to receive a special event
grant for $70,000 from the Tourist Development Council FY 25-26
Event Grants account for the DONNA Marathon Weekend 2026
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

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Grant Request Summary
Representative: 	Nick Morrow, University of North Florida
Event: 	2026 FHSAA Boys and Girls State Basketball Championships
Date of Event: 	February 24 – March 14, 2026
Location: 	UNF Arena; University of North Florida
Event Overview: 	For the first time in more than 50 years, the FHSAA Boys and Girls
State Basketball Championships will be hosted in Jacksonville, with
the UNF Arena serving as the premier competition venue. Over the
course of a 15-day period, the state's top high school basketball
student-athletes will compete for championship titles. Each day the
tournament will feature a different classification, showcasing both
boys' and girls' teams. The event will create meaningful impact by
donating tickets to local nonprofits and schools, giving youth access
to 	a 	championship 	atmosphere. 	The 	Jacksonville 	Sports
Foundation will play a role in coordinating these efforts, connecting
with community partners, and amplifying the event through its
citywide networks.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	None
Tourism Impact: 	Bed Tax (Direct): $18,882 	Sales Tax (Direct): $16,478
Based on Destinations International Event Impact Calculator
Application Score: 	66 out of 100 points
Suggested Action*: 	Approve University of North Florida to receive a special event grant
for $80,000 from the Tourist Development Council FY 25-26 Event
Grants 	account 	for 	the 	2026 	FHSAA Boys 	and 	Girls 	State
Basketball Championships.
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

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Grant Request Summary
\
Representative: 	Justin Parks, Professional Bull Riders LLC
Event: 	Michelob ULTRA PBR Jacksonville
Date of Event: 	February 20 – 21, 2026
Location: 	VyStar Veterans Memorial Arena,
300 A. Philip Randolph Blvd, Jacksonville, FL 32202
Event Overview: 	Michelob ULTRA PBR Jacksonville will showcase the ultimate
extreme sport - a bull riding competition that features the best
cowboys in the world matched up against the rankest bovine
athletes in the country. Set in a concert like production with
pyrotechnics, big screens, and electrifying music, it's an event like
no other and one that appeals to all ages from all walks of life. PBR
will distribute a minimum 300 tickets to military personnel as well as
partner with Jacksonville Boys & Girls Club and Boy Scouts of
America to provide opportunities for community involvement.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	2025 - $50,000
Tourism Impact: 	Bed Tax (Direct): $25,427 	Sales Tax (Direct): $42,697
Based on Destinations International Event Impact Calculator
Application Score: 	74 out of 100 points
Suggested Action*: 	Approve Professional Bull Riders LLC to receive a special event
grant for $50,000 from the Tourist Development Council FY 25-26
Event Grants account for the Michelob ULTRA PBR Jacksonville
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

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Grant Request Summary
Representative: 	Cutter Sippel, Peak Events, LLC
Event: 	2026 Live Like Lou Jax College Baseball Classic
Date of Event: 	February 20 - 22, 2026
Location: 	Vystar Ballpark, Downtown Jacksonville
Event Overview: 	The 2026 Jacksonville College Baseball Classic is a four team
NCAA Division 1 baseball tournament taking place at the Vystar
Ballpark. The event is set to host varsity baseball teams from LSU,
Notre Dame University, University of Indiana, and University of
Central Florida, all with exuberant fans known to travel. They will
provide tickets to all sponsors to distribute to local organizations
such as youth baseball leagues and recreational organizations, with
the purpose of engaging youth in the sport. The Classic will
contribute $1.50 per ticket to the Live Like Lou ALS Foundation,
raising $100,000 for research and to support families. Four ALS
families will be honored during the games with one receiving a
customized $75,000 wheelchair.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	$50,000 – 2025 	$40,000 – 2024
Tourism Impact: 	Bed Tax (Direct): $15,476 	Sales Tax (Direct): $11,535
Based on Destinations International Event Impact Calculator
Application Score: 	62 out of 100 points
Suggested Action*: 	Approve Peak Events, LLC to receive a special event grant for
$50,000 from the Tourist Development Council FY 25-26 Event
Grants account for the 2026 Live Like Lou Jax College Baseball
Classic
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 16 of 38 --

Grant Request Summary
Representative: 	Doug Alred, 1st Place Sports
Event: 	2026 Gate River Run
Date of Event: 	March 4 – March 7, 2026
Location: 	Sports and Entertainment District, Downtown Jacksonville
Event Overview: 	The Gate River Run is the largest 15K road race in the United States and
serves as the official USA Championship for the 15K distance. The event
features 	a 	challenging 	course 	that 	winds 	through 	Jacksonville's
neighborhoods, including Downtown, San Marco, and St. Nicholas
communities. In addition to the main 15K, it includes a 5K for charity, Junior
River Run, Brooks Challenge Mile, Diaper Dash, and a post-race
celebration with music and food. Attracting over 20,000 participants from
all 50 states and multiple countries, the race promotes physical fitness,
community engagement, and showcases the beauty of Jacksonville and
the First Coast, drawing tourists to explore the area's attractions. Many
local charities will receive financial donations in exchange for volunteering
at the event.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	N/A
Tourism Impact: 	Bed Tax (Direct): $19,137 	Sales Tax (Direct): $22,587
Based on Destinations International Event Impact Calculator
Application Score: 	76 points out of 100 points
Suggested Action*: 	Approve 1st Place Sports to receive a special event grant for
$50,000 from the Tourist Development Council FY 25-26 Event
Grants account for the 2026 Gate River Run.
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 17 of 38 --

Grant Request Summary
Representative: 	Angela Guardia, Amateur Athletic Union of the United States, Inc.,
Event: 	2026 AAU College Ice Hockey National Championships
Date of Event: 	March 6 – 17, 2026
Location: 	Community First Igloo, 3607 Philips highway, Jacksonville FL
Event Overview: 	The AAU Collegiate Ice Hockey National Championship is an AAU
Ice Hockey National Championship event. 	The event will host 3
divisions, including a women's division and will draw 48 teams. The
AAU's mission is to offer amateur sports programs through a
volunteer base for all people to have the physical, mental and more
development 	of 	amateur 	athletes 	and 	to 	promote 	good
sportsmanship and citizenship. 	The AAU also has an outreach
program called AAU Cares through which they will organize food
and school supply drives to distribute collections in the community.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	None
Tourism Impact: 	Bed Tax (Direct): $23,830 	Sales Tax (Direct): $17,813
Based on Destinations International Event Impact Calculator
Application Score: 	63 out of 100 points
Suggested Action*: 	Approve The Amateur Athletic Union of the United States, Inc. to
receive 	a 	special 	event 	grant 	for 	$80,000 	from 	the 	Tourist
Development Council FY 25-26 Event Grants account for the 2026
AAU College Ice Hockey National Championships
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 18 of 38 --

Grant Request Summary
\
Representative: 	Hassaan Stamps, Golden Hour Invitational, Inc.
Event: 	2026 Golden Hour Invitational
Date of Event: 	April 17 - 18, 2026
Location: 	Hodges Stadium / Visit Jax Track and Field; UNF
Event Overview: 	The Golden Hour Invitational is a track and field festival, staged at
the University of North Florida’s Hodges Stadium. It brings together
NCAA programs, elite athletes, families, and fans from across the
country. The meet blends world-class competition with a festival
atmosphere that includes athlete spotlights, music, and community
activations. By combining performance-driven racing with a fan-
focused experience, the event raises Jacksonville’s profile as a
sports tourism destination. The Invitational is designed to grow
annually, positioning the city alongside premier national meets. The
Invitational will provide free youth clinics for local student-athletes,
discounted tickets for school and nonprofit groups, and volunteer
opportunities that connect the Jacksonville community to elite track
and field.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	None
Tourism Impact: 	Bed Tax (Direct): $5,567 	Sales Tax (Direct): $6,187
Based on Destinations International Event Impact Calculator
Application Score: 	58 out of 100 points
Suggested Action*: 	Approve Golden Hour Invitational, Inc. to receive a special event
grant for $30,000 from the Tourist Development Council FY 25-26
Special 	Revenue 	Fund 	account 	for 	the 	2026 	Golden 	Hour
Invitational
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 19 of 38 --

Grant Request Summary
Representative: 	Doug Loftus, 1-Elite Class LLC
Event: 	2026 East Coast Relays
Date of Event: 	May 1 – 2, 2026
Location: 	Hodges Stadium at Visit Jax Track; University of North Florida
Event Overview: 	The East Coast Relays is an elite track and field meet that will host
collegiate teams from across the entire east coast region of the
United States. Over the past two years, there has been a minimum
of 40 collegiate teams per year. The East Coast Relays is
considered to be a last chance elite meet before collegiate
conference championships (ACC, SEC, SWAC, Big Ten, etc.).
Participation in the East Coast Relays has grown steadily each year
since 2023, 	underscoring the event's strong momentum 	and
appeal. The meet is strategically scheduled to take place two weeks
prior to collegiate conference championships, providing athletes
with a valuable opportunity to sharpen their performance at a World
Athletics-certified track and field venue. Through partnership with
Mitch 22 Foundation, the event is designed to give back to the
Jacksonville 	community 	by 	creating 	meaningful 	service 	and
workforce 	development 	opportunities 	for 	local 	youth. 	The
Jacksonville Sports Foundation will play a role in coordinating these
efforts, connecting with community partners, and amplifying the
event through its citywide networks.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	None
Tourism Impact: 	Bed Tax (Direct): $7,714 	Sales Tax (Direct): $6,106
Based on Destinations International Event Impact Calculator
Application Score: 	63 out of 100 points
Suggested Action*: 	Approve 1-Elite Class LLC to receive a special event grant for
$50,000 from the Tourist Development Council FY 25-26 Event
Grants account for the 2026 East Coast Relays.
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 20 of 38 --

Grant Request Summary
Representative: 	Nick Morrow, University of North Florida
Event: 	2026 FHSAA Track and Field Championships
Date of Event: 	May 6 – 9, 2026
Location: 	Hodges Stadium at Visit Jax Track; University of North Florida
Event Overview: 	The FHSAA Track & Field State Championships is the premier
event for all State of Florida Track & Field student-athletes. The best
athletes in the state will compete for a championship at Visit Jax
Track at Hodges Stadium. The championship will take place May 6
through May 9, 2026. Each day will feature a different classification
competition with schools competing from across the entire state.
The event will deliver civic and social impact by donating tickets to
local schools, nonprofits, and community groups, giving youth
access to a championship atmosphere. In partnership with the
Jacksonville Sports Foundation, the event will also feature youth
clinics 	and 	mentorship 	opportunities 	that 	encourage 	healthy
lifestyles and inspire the next generation. This event was previously
under a multi-year contract with the TDC from 2023 through 2025.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	2023 – $50,000
2024 – $50,000
2025 – $50,000
Tourism Impact: 	Bed Tax (Direct): $9,282 	Sales Tax (Direct): $11,639
Based on Destinations International Event Impact Calculator
Application Score: 	52 out of 100 points
Suggested Action*: 	Approve University of North Florida to receive a special event grant
for $60,000 from the Tourist Development Council FY 25-26 Event
Grants 	account 	for 	the 	2026 	FHSAA 	Track 	and 	Field
Championships.
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 21 of 38 --

Grant Request Summary
Representative: 	Crystal Mannino, The Amateur Athletic Union of the United States,
Inc.
Event: 	2026 AAU Primary National Championship & Club Championship
Date of Event: 	July 4-11, 2026
Location: 	Hodges Stadium, University of North Florida
Event Overview: 	The 2026 AAU Primary Nationals & Club Championship is an AAU
Track & Field National Championship event which serves as one of
the last opportunities of the year to qualify for the AAU Junior
Olympic 	Games, 	making 	it 	a 	highly 	desirable 	event. 	The
championship will have athletes from ages 5 to 18 that represent
approximately 30 states. Spectator ticket sales continue to rise with
a 71% increase last year. AAU Cares, working with UNF, will create
experiential opportunities for local clubs designed to promote good
sportsmanship and increase interest in the sport, as well as hold
food and school supply drives for the local community.
Grant Category:
Funding to Support: 	Venue and Equipment Rental; Event Production
Past TDC Support: 	2024 	$60,000 	2025 	$80,000
Tourism Impact: 	Bed Tax (Direct): $23,031 	Sales Tax (Direct): $23,549
Based on Destinations International Event Impact Calculator
Application Score: 	62 out of 100 points
Suggested Action*: 	Approve The Amateur Athletic Union of the United States, Inc. to
receive 	a 	special 	event 	grant 	for 	$80,000 	from 	the 	Tourist
Development Council FY 25-26 Event Grants account for the 2026
AAU Primary Nationals & Club Championships
*Action subject to change based on TDC decision.
Category 	Hotel Rooms
Actualized
Tourists
Guarantee
Maximum Amount
A. 	500 	2000 - 3000 	$30,000
B. 	700 	3001 - 4000 	$40,000
C. 	900 	4001 - 5000 	$50,000
D. 	1100 	5001 - 6000 	$60,000
E. 	1300 	6001 - 7000 	$70,000
F. 	1500 	7001 - 8000 	$80,000

-- 22 of 38 --

Visit Jacksonville

-- 23 of 38 --

TO: 	TDC Members
CC: 	Carol Brock, TDC Executive Director
FROM: 	Michael Corrigan, Visit Jacksonville President
DATE: 	10/23/2025
SUBJECT: 	FY 25-26 Budgetary Reallocation Request
Per Visit Jacksonville’s contract with the City of Jacksonville, we may budgetarily exceed line
items on an expense within the approved Sports Tourism budget by up to 20%; however, any
shifts in amounts needed larger than 20% must be brought before TDC for approval. Visit
Jacksonville is requesting a reallocation between budgetary lines as we fund the Jacksonville
Sports Foundation for year 2 of existence at an amount of ½ of the funding received in year 1.

-- 24 of 38 --

TDC Financial Report

-- 25 of 38 --

Duval County Tourist Development Council
Financial Report - September 30, 2025
Collections
Received In 	FY 2021/22 	FY 2022/23 	FY 2023/24 	FY 2024/25
October 	672,056.13 	731,410.03 	777,131.56 	746,570.07
November 	604,936.96 	910,588.08 	870,150.79 	922,399.58
December 	907,233.95 	775,754.01 	781,110.92 	911,232.69
January 	784,956.19 	802,672.65 	791,221.82 	823,777.11
February 	660,296.47 	831,280.63 	785,825.45 	855,530.64
March 	786,953.62 	898,033.42 	923,150.02 	882,907.53
April 	1,042,260.73 	1,196,791.89 	1,096,556.37 	1,144,956.33
May 	1,083,987.32 	969,070.87 	940,633.54 	980,902.40
June 	910,004.15 	939,202.73 	956,049.29 	959,974.58
July 	896,077.60 	886,091.39 	813,752.69 	906,640.50
August 	924,781.34 	942,669.76 	896,464.52 	937,990.05
September 	817,772.71 	779,666.00 	771,697.24 	803,018.19
Totals 	10,091,317.17	$ 	10,663,231.46	$ 	10,403,744.21	$ 	10,875,899.67	$
Comparison of Collections, Last Twelve Months to Prior Twelve Months
12 months ending September 2025 	10,875,899.67	$
12 months ending September 2024 	10,403,744.21
Change over prior 12 months 	472,155.46	$
Percentage change 	4.54%
Comparison of Collections, Fiscal Year to Date vs. Prior Fiscal Year to Date
12 months ending September 2025 	10,875,899.67	$
12 months ending September 2024 	10,403,744.21
Change over prior year to date 	472,155.46	$
Percentage change 	4.54%
Comparison of Collections, This Month vs. Same Month Last Year
September 2025 	803,018.19	$
September 2024 	771,697.24
Change over prior year 	31,320.95	$
Percentage change 	4.06%
Comparison of Actual Collections to Average Revenues Received
Actual Collections, September 2025 	10,875,899.67	$
Average Revenues to Budget, September 2025 	10,534,102.00
Average Revenues Difference 	341,797.67	$
Summary of Amounts Remitted to Trust Fund
Page 1

-- 26 of 38 --

Duval County Tourist Development Council
Financial Report - September 30, 2025
FY 2024/25
(1) Tourism Marketing, Sales, Experiences and Promotion
(A) Destination Services 	1,385,817.00	$
Disbursements 	(1,385,817.00)
Budgetary Balance Available 	-	$
(B) Marketing 	4,757,956.00	$
Disbursements 	(4,757,956.00)
Budgetary Balance Available 	-	$
(C) Convention and Group Sales 	1,685,391.00	$
Disbursements 	(1,685,391.00)
Budgetary Balance Available 	-	$
(D) Convention Grants, Sponsorships and Promotion* 	725,000.00	$
Prior Year's Balances 	705,877.30
Disbursements 	(622,285.76)
Commitments 	(339,013.24)
Budgetary Balance Available 	469,578.30	$
(2) Planning and Research 	100,000.00	$
Carryovers 	97,500.00
Disbursements 	(132,500.00)
Budgetary Balance Available 	65,000.00	$
(3) Event Grants 	1,329,875.00	$
Carryovers 	310,000.00
Disbursements 	(1,156,875.00)
2025 AAU Track and Field Primary National & Club Championships Special Event Grant 	(80,000.00)
2025-2026 MOCA Cultural Tourism Promotion 	(80,000.00)
2025 International Women's Cup Jax Special Event Grant 	-
2025 Constellation Furyk & Friends Special Event Grant 	(50,000.00)
2026 Jacksonville Spartan Weekend Special Event Grant 	(80,000.00)
2026 Springing the Blues Festival Special Event Grant 	(80,000.00)
Budgetary Balance Available 	113,000.00	$
Page 2

-- 27 of 38 --

Duval County Tourist Development Council
Financial Report - September 30, 2025
(4) Development Account* 	1.00	$
Prior Year's Balances 	2,121,075.63
Disbursements 	-
Budgetary Balance Available 	2,121,076.63	$
(5) Contingency Account* 	250,000.00	$
Prior Year's Balances 	2,256,060.00
Disbursements 	-
Obligations: International Flight Marketing 	(1,000,000.00)
Obligations: Future Europe Flight 	(500,000.00)
Obligations: 2025 Beaches Oktoberfest Special Event Grant 	(50,000.00)
Budgetary Balance Available 	956,060.00	$
(6) Promotion of the Equestrian Center* 	13,600.00	$
Prior Year's Balances 	8,910.05
Disbursements 	(15,525.00)
Commitments 	-
Budgetary Balance Available 	6,985.05	$
Remaining to Spend in Accordance with TDC Plan - TDC Operations 	644,544.00	$
Carryovers 	1,724,326.98
Disbursements 	(748,914.43)
Obligations: Visit Jacksonville Sports Tourism 	(1,043,061.11)
Obligations: Visit Jacksonville UK Marketing Plan 2025 	(254,572.01)
Obligations: Visit Jacksonville Unified Marketing Plan 	(100,000.00)
Budgetary Balance Available 	222,323.43	$
TDC Administrative Budget 	320,134.00	$
Disbursements 	(297,863.05)
Budgetary Balance Available 	22,270.95	$
Tourist Development Special Revenue Fund*
Prior Year's Balances 	92,961.96	$
Disbursements 	(54,722.24)
Obligations: Visitor Channel 	(5,472.22)
Budgetary Balance Available 	32,767.50	$
*Indicates accounts that carryforward each year
Page 3

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Informational Materials

-- 29 of 38 --

DUVAL C OUNTY T OURIST D EVELOPMENT COUNCIL
TOURISM STRATEGIC PLAN S UBCOMMITTEE MEETING MINUTES
Wednesday, October 8, 2025, 2:30 p.m.-3:30 p.m.
City Hall – 2 nd Floor Conference Room
TDC Subcommittee Members: City Council President Kevin Carrico (Chair), Michael Jenkins, Dennis
Thompson
TDC Staff: Carol Brock (Executive Director), Phillip Peterson (Auditor), Daren Anderson (Office of
General Counsel)
Guests: Jitan Kuverji (TDC Member), Raul Arias (Council Member – District 11), Michael Corrigan (CEO,
Visit Jacksonville)
I. 	Welcome and Call to Order
Following self-introductions, City Council President Carrico, chair of the TDC, welcomed attendees to the
TDC Tourism Strategic Plan Subcommittee Meeting.
II. 	Public Comments Including Action Items
There were no public comments.
III. 	Framework for Tourism Strategic Plan
A. What is a Tourism Strategic Plan?
B. Why does TDC need a Tourism Strategic Plan?
C. How is it developed and implemented?
CP Carrico asked Dennis Thompson, TDC member, to review the process that was implemented to get
the TDC to this point. Mr. Thompson explained that over a period of approximately 12 months,
consultants, Downs and St. Germain, synthesized information from stakeholder meetings, community
engagement opportunities, visitor perception analysis, surveys, and more to create recommendations for
a tourism strategic plan. The plan included six recommended areas of focus. TDC needs to create a
formalized plan based on these recommendations as well as the expertise of the TDC and Visit
Jacksonville. Visit Jacksonville has incorporated many recommendations in the FY 25-26 annual plan.
Mr. Thompson suggested that TDC members set the framework for what the tourism strategic plan will
be by identifying high level categories or areas of focus to create a “living” document; determining who is
responsible for championing the various categories; creating timelines and measurables for items in the
strategic plan; and monitoring the plan.
Carol Brock, TDC Executive Director, reviewed the guiding question for the tourism strategic plan: Which
types of investments by the TDC and Visit Jacksonville will have the greatest impact on growing tourism
in Jacksonville? Ms. Brock stated the six recommended areas: (1) Destination Marketing & Messaging,
(2) Event Development & Support, (3) Tourism Infrastructure & Capital Investment, (4) Meetings,
Conventions, & Group Tourism, (5) Neighborhood & Local Business Engagement, (6) Visitor Experience
Enhancements.

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Discussion followed regarding the current grant process. Grant applications must meet the guidelines
established by TDC and if awarded a grant, applicants are only reimbursed if they accomplish the
guarantees set forth in the contracts.
Council Member Arias added to the discussion by suggesting that efforts should be made to increase the
number of short-term rentals paying the required tourist development tax. Jitan Kuverji, TDC member,
and Ms. Brock reported there is a group currently working on this. Mr. Arias also encouraged the
following: an emphasis on community outreach to local businesses, funding for smaller local events
without a “heads in beds” requirement, and reconsideration of the amount of TDC funds directed to golf
tourism promotion.
Mr. Corrigan reiterated that Visit Jacksonville supports the strategic plan and has already implemented
many recommendations in the new annual plan which was approved by TDC at the previous meeting.
IV. 	Review Recommendations by Downs & St. Germain
CP Carrico suggested that we briefly look at the six recommended categories during this meeting and
charge a small group to do a deep dive into the data and present a draft tourism strategic plan at the next
TDC meeting. There was discussion regarding capital investments and the importance that strategically
investing in such projects can have on creating long-term tourism, and possibly prioritizing a list of capital
investments for the TDC to consider.
V. 	Next Steps
A motion was made by CP Carrico, seconded by Michael Jenkins, TDC member, to allow Mr. Dennis to
work with Ms. Brock and Visit Jacksonville on a draft strategic plan to present to the TDC for approval.
The motion was unanimously approved.
VI. 	Closing Comments and Adjournment
CP Carrico thank everyone for participating and adjourned the meeting.
Submitted by Carol Brock

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-- 32 of 38 --



-- 33 of 38 --

2024 	2025
10,000 	20,000 	30,000
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
WEBSITE PERFORMANCE 	SOCIAL PERFORMANCE
82
TOP GOLF TRAVEL MARKETS
2024
2025
0
200000	
400000	
600000	
800000	
1000000	
1200000
Profile Impressions
2024
2025
6000
8000
10000
12000
14000
16000
Engagement
2024 	2025
Total Visits 	Users 	Engaged Sessions
0
2000
4000
6000
8000
10000
12000
14000
TOURISM ROUNDS
-9%
YTD
 	-1%
EARNED MEDIA
4.73"
MONTH SUM
 3.05"
YOY
0TEMPERATURE
PRECIPITATION
1.New York
2.Chicago
3.Orlando
4.Atlanta
5.Jacksonville
CITY
6. Miami
7. Charlotte
8. Dallas
9. Raleigh
10. Boston
INTERNATIONAL
1.Canada
2.Puerto Rico
3.United Kingdom
4.India
5.China
STATE
1.Florida
2.Georgia
3.New York
4.North Carolina
5.Texas
6. Illinois
7. Virginia
8. Ohio
9. Michigan
10. South Carolina
CLIMATE
MONTH AVG	YOY
G O L F T O U R I S M T R E N D S
JULY 2025
MONTH
IMPRESSIONS
VALUE
27,501,400
$2,486,769
AUDIENCE
+5%

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-- 38 of 38 --