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Plan Baton Rouge Phase II is a 2009 master plan update and economic strategic plan for downtown Baton Rouge that builds upon the original Plan Baton Rouge, which had achieved 80 percent implementation of its recommended projects over the previous decade. The Phase II plan proposes an economically-based urban design vision focused on making downtown a more vibrant area through alternative development incentives, strategies for adding housing, improving regional mobility, enhancing public spaces and infrastructure, and "greening" downtown while leveraging cultural and social amenities. The plan was developed by Mayor-President Melvin L. "Kip" Holden in collaboration with multiple sponsors including the Baton Rouge Area Foundation and Downtown Development District, as well as urban design and planning firms including Chan Krieger Sieniewicz of Cambridge.
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